FIGURE SKATING IN VIRTUAL REALITY
We produced a VR-video for the Suomen Taitoluisteluliitolle, which allows the viewer to experience the speed and agility of figure skating as though they were skating themselves. Our service included content design together with the customer, a manuscript, photo shoot, musical planning, editing and delivery of the final product to the customer.
The project manager of the Finnish Figure Skating Association, Annastiina Hemmi, tells about her experiences using VR-video and the collaboration with 360Mediahouse.
WHY DID YOU CHOOSE TO MAKE A VR VIDEO?
The inspiration for the VR-video came from what was produced at the Lahti2017 World Championships. We wanted to have our own VR video ready for our participation at the 2017 GoExpo. We wanted to ride the wave of interest and do something completely different; something that would really engage with the exhibition visitors.
WAS THE PROJECT A SUCCESS AND HOW WAS THE EXPERIENCE IN YOUR VIEW?
I explored the potential companies and individuals that could’ve implemented our project for a reasonable price. This turned out to be more challenging than anticipated, but with the help of social media we finally found 360Mediahouse, and executed the idea with good cooperation. Despite the pressing timetable the project went really effortlessly from our side!
DID THE FINAL OUTCOME OF THE PROJECT MEET EXPECTATIONS?
The result met and exceeded our expectations. The know-how of 360Mediahouse and our wishes fused together into a great unity and worked on the expo just as intended. After GoExpo the video was also used in the figure skating world championships, and it will most likely see a lot of future use.
VR video is great for experiencing the speed of figure skating anywhere, and for bringing attention to the sport in a new and exciting way.
WHAT FEEDBACK DID YOU RECEIVE FROM VIEWERS OF THE VR VIDEO?
The feedback we received was entirely positive: a fun experience, which evokes emotion and interest. At most of the fairs we visited, VR was a totally new experience, so the awareness of VR-videos has definitely increased.
HOW SATISFIED ARE YOU WITH THE VIRTUAL PRODUCTION AND PROCESS OF 360MEDIAHOUSE?
We are completely satisfied, not only with what 360Mediahouse have produced but also in general. Cooperation was easy and meaningful, and the company’s level of expertise and interest also made the project an enjoyable experience for us. 360Mediahouse was present throughout the project and their assistance was available whenever required. They also provided all necessary equipment.
WOULD YOU RECOMMEND 360MEDIAHOUSE SERVICES TO OTHER COMPANIES AND ORGANISATIONS?
I would absolutely recommend the services of 360Mediahouse to anyone who wants to carry out a similar production. The company’s level of engagement and enthusiasm would make this a worthwhile experience for any customer.
ARE YOU READY TO COOPERATE WITH 360MEDIAHOUSE IN THE FUTURE?
I am ready and certainly will continue cooperation with 360Mediahouse based on this experience. The company is knowledgeable and innovative, and they implement production by listening to the wishes of the customer and utilising their own knowhow.
IN YOUR OPINION, WHAT IS BETTER ABOUT VR VIDEO WHEN COMPARED TO TRADITIONAL VIDEO?
With VR video you get to use all of your senses to experience the environment. While watching the medium, viewers are absorbed into a totally new world, becoming actively engaged with what’s happening. The experience in the video leaves a lasting memory, as the viewer has been present there.