VR VIDEOS ARE THE FUTURE OF CAR SHOWS − KIA NIRO-HYBRID VR VIDEO

The Auto 2016 event at the Exhibition and Convention Centre in Helsinki had the first virtual car presentation.

360Mediahouse produce a 360 video for Delta Auto importing the Kia Niro-hybrid. Viewers of the 360° video got the impression of really being there, in the car, listening to the presenter in the next seat.

“We were really surprised at how well suited VR video is for the presentation of cars. VR video is also a very powerful marketing tool. 360-degree videos are easy to share on Facebook and on other social media platforms. In just a short time, the virtual presentation of the Kia Niro received over 8,000 viewings,” enthuses the video’s presenter and manager at Delta Auto’s Järvenpää dealership, Esa Heinonen.

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